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3 Key Takeaways
In today’s competitive job market, how can you hope to stand out when applying for the same job as hundreds—sometimes thousands—of others? By showing your value, not just stating it. Enter: The work portfolio.
Commonly used in many creative and tech industries, the work portfolio is a mighty job tool to help you sell your skills and lift your chances of landing the role. Without one, you may just be a floating resume among a sea of creative portfolios.
But is a work portfolio something you need? And if so, how do you create one—a powerful one, at that? Here’s a comprehensive look at what goes into one:
A work portfolio is a collection of your work used to showcase your abilities and experience to recruiters, clients, or potential employers. It may also be referred to as a career portfolio, professional portfolio, or job portfolio.
Your professional portfolio is a visual representation of your craft, demonstrating your talent, skills, hard work, achievements, education, case studies, and much more. It is typically used alongside a resume and cover letter.
However, not every industry requires a professional portfolio be sent with job applications; they’re typically required in the hiring process for the arts, creative fields, and tech roles—industries that require work samples as proof of your skills and accomplishments.
Let’s say you’re a writer for fintech and finance companies. You see a full-time content role for Investopedia and you think you’re the perfect person to write for them.
Somewhere in the job application, you share the link to your online portfolio, complete with impressive pieces you’ve written for NerdWallet, American Express, Klarna, and Forbes. You should also highlight the achievements and awards these pieces earned in both your portfolio and resume.
Teal’s AI Resume Achievements helps you write those job-specific, metric-rich achievements for your job application in a matter of minutes.
Different roles may require different kinds of career portfolios. Yours could include personal information, a skills summary, full projects, reports, images, and much more. Or, it may be a no-words-needed visual collection of your best work.
Here’s how to make online portfolios, no matter your profession:
Here are some options:
Imagine you’re presenting your work in person. Have any notes worth including? For example, consider adding a summary of how the piece was successful or if the project earned you a promotion.
Think about what title you plan on using and how you want to introduce yourself to the reader. Include a personal or career summary as a section or an entire page. (This depends on how much you’re comfortable sharing with the world.)
A phone number and email address is sufficient for job seekers, but freelancers may want to include an online form as well. A form will help freelancers collect the information they need to reach out to leads, as opposed to only letting leads reach out to them.
Bonus step: Update and tailor your portfolio periodically. Get feedback, and revisit it to ensure there are no broken links, your samples are relevant, and review areas of improvement.
When you’re vying for the attention of prospective employers amongst hundreds or even thousands, sticking your best work into a document or webpage is not enough.
Here’s the ticket to get your application to the top of the stack: Choose your best work related to the dream role.
Front-end developer: a portfolio as structured and well-organized as their code.
Teacher: a portfolio as educational and personable as their teaching style.
Brand designer: a portfolio that demonstrates a passion for color schemes, visual storytelling, and aesthetics.
And so on. To give you a better idea, here’s an example of how to tailor your portfolio to a job description:
Job Description: Residential Architect
Join our busy studio as an Architect, contributing your expertise to exciting regional projects. As a Residential Architect, you will play a key role in designing and planning homes and housing complexes. Bring your passion for innovative design, attention to detail, and commitment to creating spaces that enhance the quality of living.
As an architect creating a portfolio of work samples for this role, you’ll want to make sure you showcase your design and construction experience in the housing industry. You may also want to highlight your experience with AutoCAD and/or Revit.
Find a balance between highlighting your best accomplishments and work samples, but not including too much.
Building a tailored resume that showcases your awards, projects, and achievements isn’t always easy, even for seasoned professionals. Make the process breezier with Teal’s resume creator, your tool to quickly generate personalized resumes tailored to each job application.
Let’s look at some sample professional portfolios to help develop your own collection of work. Whether you’re going the traditional route or want to create something new, use these examples as inspiration to assemble something that feels all your own yet is also designed to capture the attention of potential employers.
If you believe in your work sells itself, why not keep things simple? Max’s approach to showcasing his work is effortless: a scroll-worthy page of gorgeous photos on a custom website. The key? They’re grouped by niches: celebrity portraits, travel, and point-and-shoot. When it comes to photography portfolios, you can let the images do the talking.
How do you summarize who you are without being too sparse? Or worse, boring your reader to death. Dayla Green uses the hero section to summarize their background using direct, punchy language. Not a word too much nor too few, it gives a recruiter or prospective employer what they need to understand their experience and what they’re about.
Made on Wix, David’s portfolio is interactive and visual. It showcases six of their best pieces, followed by working methods and hard-to-miss contact info. Bonus? A “fun facts” section to show who they are as a person and what they do in their free time—not to mention showing unique UX design abilities!
Made using Journo Portfolio, David Blackwood takes advantage of a portfolio website to easily post his published words in an organized manner. It offers professional photos to get a feel for his personality, plus three clear ways to learn more about him: About, Work, and Contact. With a list of recent articles, plus a few blurbs about himself, it has all the basics down.
Lucy simply added a portfolio page to her WordPress website using a plugin. Since her website will do the selling for her and provide more details on who she is as a writer and employee, her portfolio page solely focuses on her published works.
Including too many pieces can be overwhelming to a potential employer who needs to see relevant samples, but Lucy’s page has a simple solution: The opportunity to toggle between niches (e.g., beauty, cosmetics, marketing, etc.). Anyone landing on her site can narrow down the content they wish to view, and Lucy can send a customized page to potential employers in just a few clicks.
Designed on Canva, Mads creates an interactive PDF, taking you on a journey to get to know her—her hard and soft skills, client roster, services, and process. She infused client testimonials and copywriting samples throughout the pages and filled the pages with color and personality.
This portfolio example is a creative illustration of how to roll your resume and work samples into one deliverable, perfect for freelancers and creatives who need to demonstrate their abilities and work ethic more than their employment history. Bonus: A templated creation will be super easy to update often, tailoring it to each client at a time.
Joachim delivers a professional and interactive approach to showcasing his experience and translation skills. He uses imagery to show his published works, which you can click on to view the live pieces.
Made on HeyZine Flipbooks, he takes advantage of a portfolio creation site to make things easy. Sorting through the pages is a breeze – sound effects included!
With Teal, you can use our advanced resume builder features to help you write and rewrite descriptions for achievements, professional summaries, and more to customize resumes, cover letters, and portfolios.
As mentioned, there are many ways to get started. One simple way is to grab yourself a job portfolio template and drop in your recent or best work.
How do you choose a portfolio layout? TL;DR: It depends on your profession.
Luckily, most portfolio-building websites include templates in line with industry standards.
Keep these dos and don’ts in mind when building your first professional portfolio:
Not all jobs require a professional portfolio to be sent with online applications; those that require portfolios in the hiring process are typically creative fields such as designers and writers and technical fields such as developers and architects.
They’re also common among artistic jobs such as models and makeup artists. In these cases, the job seeker may want to bring a physical copy of their portfolio in a binder to the interview. Here are the most common use cases for job portfolios:
However, online portfolios are growing in popularity for a wide range of freelancers as a way to stand out from the competition, show off your personal brand, and demonstrate your professional achievements to land more clients.
A rookie mistake is to showcase personal work you’re proud of—your short story published on Medium, a family portrait you took last Thanksgiving, that quirky quiz app you built for your buddies to burn time.
While you should feel proud of completing passion projects, consider putting these personal items in a separate portfolio—one you can share with family and friends.
Your professional portfolio needs to be laser-focused on your career goals. Thus, it should only contain work that’s relevant to the position you are applying for.
For example, a content writer applying to a SaaS role shouldn’t include past lifestyle pieces. A graphic designer applying to a UX design role shouldn’t include their 3D work. You get the idea.
In addition, you’ll want to include professional achievements. How did the piece perform? Did it earn you a promotion or an award? List those accolades. Recruiters are looking for evidence that your work doesn’t just look good but helps move a business forward, too.
Work achievements should be quantifiable and measurable. In the work samples above, we saw metric-rich achievements such as “5-star acclaimed [books]” as well as achievements for their personal brands, such as “25 LinkedIn recs,” and “featured on sites such as Refinery29 and PopSugar.”
If you’re an experienced professional, you may include achievements such as:
If you're feeling stuck, you can use the AI integration feature within Teal's AI Resume Builder to generate work achievements!
To summarize, a career portfolio demonstrates your work experience by showcasing your creative works such as photos, articles, designs, projects, and more. An online portfolio can be created as a PDF (print or digital), via template using an online tool, or as a custom website. You can include a portfolio link on your LinkedIn profile, and in your resume and CV.
In a competitive job market, sending in a cohesive, comprehensive application is key to getting the attention of prospective employers. You can use Teal's Resume Builder to help you build an effective, achievement-rich resume that complements your career portfolio.
Sign up for Teal for free today to give your impressive work a place to shine.
